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New Mexico United Announces New Partnership with Local Jeweler

By New Mexico United Staff, 12/04/19, 3:30PM MST


‘Lovishly’ Creates Three Designs to Benefit Youth Soccer in New Mexico

(December 4, 2019) ALBUQUERQUE, NM - Today, New Mexico United debuted a new artist partnership, as part of their Local Artist Series of merchandise, announced earlier this year. Local jeweler Sherry Lopez, owner of ‘Lovishly’, created three different necklace designs to benefit youth soccer in New Mexico. 

“As our Local Artist Series continues to grow and prosper, we are thrilled to welcome Sherry and her brand, Lovishly, to the United family,” said CEO and majority owner of New Mexico United, Peter Trevisani. “Her mission of partnering with organizations that seek to make the world a better place is inspiring and aligns with the core of our organization.”

Lopez is a New Mexico native and mother of 10 who has found her passion in creating jewelry that gives back to causes she cares about. Each jewelry piece that she creates is paired with a related non-profit. As with all of the items in the Local Artist Series, proceeds from Lopez’s New Mexico United designs will benefit the team’s High-Performance Youth Program

“The United symbol represents a diverse group of highly energetic and passionate fans, just as much as it represents the team itself. I am honored to, in some small way, be a part of this family that has brought excitement, hope, and unity to the state of New Mexico,” said Lopez. 

Lopez’s United creations will be available for purchase starting December 5, in the NM United Team Shop, 3500 Central Avenue SE, Suite 2, Albuquerque NM 

Find out more about Lovishly by clicking here.

For photos of Lopez and her jewelry, click here.


About New Mexico United

New Mexico United, the state’s first professional soccer franchise, brings the most popular sport in the world home to the Land of Enchantment. Fueled by a passion for community, New Mexico United’s promise is to provide a platform that brings New Mexicans together for a unique sporting experience, celebrating the unity and excitement inherent in world-class soccer.

About USL

The USL is one of the most successful professional soccer leagues in the world, reaching a population of more than 84 million and fueling the growth of the game across North America. Headquartered in Tampa, Florida, the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications, and sponsorship. The USL has a national media partnership with ESPN, wherein all league matches are broadcast on ESPN+, ESPN3 and across linear channels. The league also operates USL Productions, which includes a state-of-the-art facility that produces and distributes more than 500 league matches and more than 1,000 hours of original content to national partners, local affiliates and international markets throughout the 2018 season.

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