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By New Mexico United Staff, 05/07/21, 9:00AM MDT


New Mexico True campaign will feature on both “home” black and “away” yellow kits.

(May 8, 2021)  Albuquerque, NM - New Mexico United and the New Mexico Tourism Department are thrilled to announce an historic partnership for the 2021 season. This partnership sees New Mexico True join iconic New Mexican brand Meow Wolf on the front and center of both United’s black and yellow kits for the 2021 season, and will include an exciting new theme night at Rio Grande Credit Union Field at Isotopes Park - October 9th’s “New Mexico True Night.” Details on that match, and the truly New Mexican programming surrounding it, will be released at a later date.

“We could not think of a better, more New Mexican partner than the New Mexico Tourism Department, and we are beyond proud to represent them across our chests all season long,” said New Mexico United President and CEO Peter Trevisani. “Our incredible state has so much to offer and the New Mexico True campaign is so perfectly aligned with our state pride. We are by New Mexicans, for New Mexicans and no brand represents that pride and love for our state than the New Mexico True campaign.”

“This partnership between New Mexico True and New Mexico United was formed with all New Mexicans in mind,” said Tourism Secretary Jen Paul Schroer. “We have reason to be optimistic this year, and we hope New Mexicans both home and afar use this as an opportunity to reflect and share why the Land of Enchantment holds a special place in all our hearts.”

Both New Mexico True Kits are on sale Saturday, May 8th, starting at 8:00 AM at the New Mexico United Team Store on the corner of Carlisle and Central in Albuquerque. Fans across the Land of Enchantment and beyond can purchase theirs online on our website at the same time at

United will proudly wear our New Mexico True kits - featuring the newly-refreshed New Mexico True logo - at home and on the road throughout the 2021 season.


About New Mexico United

New Mexico United, the state’s first professional soccer franchise, brings the most popular sport in the world home to the Land of Enchantment. Fueled by a passion for community, New Mexico United’s promise is to provide a platform that brings New Mexicans together for a unique sporting experience, celebrating the unity and excitement inherent in world-class soccer.

About USL

The USL is one of the most successful professional soccer leagues in the world, reaching a population of more than 84 million and fueling the growth of the game across North America. Headquartered in Tampa, Florida, the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications, and sponsorship. The USL has a national media partnership with ESPN, wherein all league matches are broadcast on ESPN+, ESPN3 and across linear channels. The league also operates USL Productions, which includes a state-of-the-art facility that produces and distributes more than 500 league matches and more than 1,000 hours of original content to national partners, local affiliates and international markets throughout the 2018 season.

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