(June 29, 2021) Albuquerque, NM - New Mexico United is honored to unveil an incredible new mural, created by New Mexican artist Jodie Herrera, entitled “Her Strength.” After 18 months of work and care, the piece is now publicly viewable at the corner of 5th and Central in Albuquerque, and Herrera says the piece is all about representation of the female fan.
“This mural is celebrating the female fan base,” said Herrera. “I feel like that’s often not represented in sports, or actually integrated into sports in general, at all. That’s what makes United very unique. But also, I thought this was a great opportunity to celebrate our female fan base. (The woman depicted in the mural) is a woman of color, which represents our community. And I think that’s really important.”
While the piece is viewable now, Herrera will be available for a free meet & greet at an upcoming Albuquerque Art Walk, scheduled for August 6th. This is the second mural that New Mexico United has commissioned in our community. The first - created by Noe Barrett and entitled “Somos Unidos” is viewable at the corner of 2nd and Coal in Albuquerque. These pieces are crucial parts of United’s commitment to beautifying and building our community through art and sport - one of the key foundational pieces upon which the club is built.
Find out more about Jodie Herrera’s incredible work HERE: https://jodieherrera.com/about.html
About New Mexico United
New Mexico United, the state’s first professional soccer franchise, brings the most popular sport in the world home to the Land of Enchantment. Fueled by a passion for community, New Mexico United’s promise is to provide a platform that brings New Mexicans together for a unique sporting experience, celebrating the unity and excitement inherent in world-class soccer.
The USL is one of the most successful professional soccer leagues in the world, reaching a population of more than 84 million and fueling the growth of the game across North America. Headquartered in Tampa, Florida, the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications, and sponsorship. The USL has a national media partnership with ESPN, wherein all league matches are broadcast on ESPN+, ESPN3 and across linear channels. The league also operates USL Productions, which includes a state-of-the-art facility that produces and distributes more than 500 league matches and more than 1,000 hours of original content to national partners, local affiliates and international markets throughout the 2018 season.